is the mma craze here to stay?

mma has been getting a lot of attention lately. with the biggest mma gym opening in central, tv and magazine coverage, it seems to be everywhere (or are we extra sensitive to it?). we were very happy to see ourselves (quinton, phil and charbel) featured on the pearl report this week - http://programme.tvb.com/news/pearlreport/video/739/129177

of course we would like this to continue but i wonder if this is just a phase? is hk ready to take on mma as a real sport?